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Part 3 // A Gift from Mexico to the World

Note to reader: If you missed Part 1 or Part 2 of our adventure in Tequila, Jalisco – be sure to check those out before reading part 3 below.

Lunazul is owned and operated by the Beckmann family, who for 7 generations, have been creating small batch tequila with the same methods they used from day one, over 250 years ago (pretty incredible, right?!). Enter Master Distiller Francisco Quijano who joined their team in 2007 and whose task, in the simplest form, is to turn three basic ingredients- agave, water and yeast – into Lunazul tequila or as Francisco would put it, “a gift from Mexico to the world.” We spent three days with Francisco, his team and his family.

After each day spent out in the fields and/or the distillery, we would return to town and join Francisco, his wife and two daughters for dinner. It felt like we were visiting a favorite aunt and uncle who lived out of state. The warmth and energy around the table was something I hadn’t expected going in to this – they treated us like part of the family. And I speak for our whole team when I say, we just felt so lucky to be there, sharing a meal with these wonderful humans.

As our last dinner together came to an end, it became clear that these people and their heritage play an integral role in what makes Lunazul tequila so special. Francisco is a true artist, a master of his craft and his excitement around sharing the process of tequila making is contagious. We are forever grateful for the knowledge and experiences our team shared in Guadalajara and the Jalisco region. We thought it would be fun to break down our learnings and share some cool tequila 101 with you. Take a look below!


The process of making Tequila


Lunazul Tequila

Lunazul and the Mexican Wolf

Lunazul translates to “Blue Moon”. The Mexican wolf has always played a vital role in Lunazul’s identity. Mysterious and resourceful, the independent spirit of the wolf resonates in everything they do.

The Process

1. Growing + Harvesting

Each blue agave plant will mature in 7-9 years. Once ripe, jimadores (agave harvesters) cut the leaves to reveal the piña, the heart of the plant.


2. Slow Cooking

The piñas make the journey to the distillery, where a Master Distiller oversees the slow cooking process, one batch per day, to produce the sugars that create the rich, clean flavors and aroma of Lunazul Tequila.

3. Shredding + Milling

Once cooked, the agave is shredded and rinsed, leaving only the pure agave sugar which is then prepped for fermenting.

4. Fermentation

The agave sugars are combined with one-of-a-kind yeast, a family strain used for generations that comes directly from the agave plants and soil on their estate. The yeast consumes the sugars, converting the agave syrup into a young tequila.

5. Distillation

Each batch is distilled twice in custom cognac stills, where the Master Distiller crafts each batch to create a smooth and pure flavor.

6. Bourbon Barrel Aging

The tequilas are then aged in Bourbon barrels to add a rich depth of flavor.

7. Hand Bottling

This last step adds a final handmade touch to their process; a care you can taste in every sip.

Types of Agave Tequila


unaged, crystal clear

aroma: hints of hot, pepper and smooth mint eucalyptus

taste: mint freshness with ripe fruit tones

finish: refreshing, citrus, crisp finish


‘rested’ in Bourbon barrels for 6 months, pale amber

aroma: delicate and fruity hints of vanilla

taste: classic, earthy agave

finish: smoky and spicy


aged in Bourbon barrels 12-18 months, medium amber

aroma: smoky white oak with subtle notes of fruits spice and vanilla

taste: subtle toasted oak sweetness with a peppery note

finish: long lasting warm finish with spice


aged for 18 months in American white oak barrels, then carefully filtered 8 times, crisp clear

aroma: complex balance of sweet vanilla and fruits with hints of oak and floral

taste: full body and mouth with oak, spices, citrus and sweet caramel with hints of eucalyptus

finish: long lasting warm finish and persistent, soft alcohol notes

Map of Mexico, market at Tierra de Agaves.

Location – Tequila, Jalisco

4,000 acres of land

4 Million blue agave plants

200 year old mother plants used to replant for new agave growth

Featured in our seasonal Meyer Lemon Margarita

lunazul tequila, yuzu, lime, housemade sweet + sour, triple sec, cilantro

processing the plant

inside image of large barrel

breaking down the plant

plant being broken down

finished bottles

Applying the label

The Family behind Lunazul Tequila


To learn more about Francisco, his team, and  Lunazul Tequila.


Infographic by Archel Arindaeng

Words + Photography by Rebecca Simms

Questions? Comments? Email: [email protected]

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